2 Ecommerce CMS Platforms To Consider - Jon Grogan Studio

There are always new platforms coming out in the CMS world everyday that claim to make things easier. And while these platforms make selling easy and shipping a smooth process, many clients find that adding features, after the shop is up and running, can be nearly impossible. We don’t want our clients to be stuck in that boat!

To better clarify, CMS is short for “Content Management System” and it allows editors to log in to an interface, change content, layout and images without needing to know code, and is something that designers and developers build on so that clients can still receive a somewhat custom look for their brand. Often it can be more expensive to adapt coded designs to these platforms, but many find that it will save them money in the long run.

That being said, there are many CMS out in the world that offer a shop management type interface were you can sell products directly on your site and manage shipping through the company of your choice. Unfortunately what they don’t advertise are the limitations. Most CMS have some sort of limitation, and unless you have a developer keeping you up to date, they can be a hassle at times.

While there are clearly CMS that you should avoid, we wanted to bring two to light that we thought could be helpful for you.

1. Shopify

Shopify is a system in which you build your entire site on their platform. They currently support everything from your basic web store, to high-end companies selling multi-thousand dollar products. Along with your site, they also offer payment processing, and offer better transaction rates for the higher tiered subscription plans. Payment processing can happen both online and in a virtual pos terminal where you can process transactions on the go.

It seems the overall goal of Shopify is to provide an “all-in-one” experience for their customers, much like other CMS, and offer everything from simple text editing on your site to adding extra features through their elaborate app store. They also offer strong tracking methods that allow you to measure your growth or decrease and find new ways to sell.

One of their newer features allows you to assist and manage your marketing efforts directly in Shopify, allowing you to track and draw new customers to your online store.

We would recommend Shopify for people that want to have an easy and simple experience with their online store without getting too technical. Shopify is made for many types of people to be able use without prior experience in site building, but it does help to have a designer and developer to help you achieve the look your going for. While their management side of things is easy, one of the main perks is that they allow you access to the raw code. That allows designers and developers to jump in and build the perfect website for you!

If you’re considering going this route, we’ve made things easy by including a button here for you to their site! We would love to chat with you on how we can help make the perfect site for your product.

Go To Shopify.com

 

2. Woocommerce

The other great option to consider is Woocommerce. Woocommerce by far has one of the most user-friendly stores where you can find the features you’d like to add, and simply add them to your WordPress site with a download and a few clicks.

This platform is also not a CMS but an additional plugin to the CMS WordPress. It integrates nearly perfectly with the platform, all of which are easily developed and edited with access to the full-source code. WordPress and Woocommerce in some ways gear their marketing specifically to developers because while anyone can go purchase a theme and download WordPress, they want people to have a custom look, and experience through their platform.

Woocommerce in itself does not process payments, shipping, etc. but is rather the core behind which all of those features operate. They sell extra “features” in their store, which are plugins on an annual subscription ranging from $49-$199. While that may seem worse than Shopify, the key here is that woo commerce is free in itself. There is not cost to use Woocommerce on your WordPress other than perhaps hosting costs which come with every site.

The only downsides to ever using Woocommerce are the updates that come along with every WordPress plugin. It is important to read up on each update to know what you are getting yourself into, and even to wait sometimes to see how it has affected other users. The best scenario is to have a go-to developer team that you can trust to manage these for you. Jon Grogan Studio offers managed hosting that completely takes this out of your hair.

This platform is great for users looking to build out a feature-rich webstore while still having the ease of use of a CMS.

If you’re considering going this route, we’ve made things easy by including a button here for you to their site! We would love to chat with you on how we can help make the perfect site for your product.

Go To Woocommerce.com

Ready to start your online store? We can help!

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Author Jon Grogan

Since 2011, Jon Grogan has been working heavily in the fields of design, photography and digital marketing. He vigorously pursues a minimalistic style in all of his work and aims to provide each individual relationship with quality and friendship.

More posts by Jon Grogan
Tulsa Branding Company

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