One of the things that we provide to customers are consultations on how to bring more traffic to their sites. While hiring an experienced ad or design firm is the route we recommend, many individuals with small businesses prefer to take a swing at it themselves.
While there are an incredible amount of ways to gather new traffic to a site, often there are hefty expenses that come with these strategies. Adwords, social ads, banner ads, direct mail, etc all come with a big price tag, and sometimes the money spent does not always reflect that amount of traffic received.
Each strategy of gathering new traffic will involve some sort of investment, time, money, etc, but every strategy does not require a budget to run on – i.e. not every strategy requires money for upkeep.
Here are 3 ways you can increase your online traffic while saving your business’ budget:
1. New Material – Post consistent fresh content from your site to social media pages.
As simple as it sounds, posting about new content on your site can really drive new viewers to your page. This can be maximized by creating content that would encourage people to share your post as well.
The key here is to post content that your viewers are both interested in and are naturally looking for within your field. If you have shop that sells bicycles, creating content that will teach people about their bikes, how to do quick fixes, and great places to go biking will help your viewers trust you with than just selling them a bike. You are putting content that they might be looking for elsewhere right in front of them so they don’t need to look to a competitor or outside resource.
2. Quality SEO – Make your site findable by certain topics that are commonly searched.
SEO can be tricky, but there are really some simple key points to keep in mind.
First off, if you have a WordPress structured site, you can easily utilize the Yoast SEO plugin (available for both free use and paid subscription). Plugins like this take your SEO tasks from code to a visual editor, allowing you to easily input the keywords, phrases, and google output of your choosing.
The other thing to keep in mind with SEO is the idea of cornerstone content. Essentially, just like the pyramids, your site should be built with core content that supports the structure of your site. All blogs, extra pages, and otherwise should point to this cornerstone content, making the pages you want potential customers to find very easy. (To read more about cornerstone content, click here).
3. Add Value – Give people a reason to visit your site other than to read about you.
This last point is more about how your content, but should be applied to pretty much everything you post online. The overall question that you need to ask every time you want to put out new content is, “Why would someone in my audience want to read this?”
If you can’t really answer that question, then you probably shouldn’t be putting up new blogs yet. The most beneficial thing you can do for a reader is not waste their time with words, and quickly provide them the information they are looking for or interested in.