Branding a Therapist
Since leaving ORU, Alina Garbuz had dreamed of owning her own therapy practice. She tirelessly worked to further her education and knowledge of the field while spending time at a firm developing her resume. When we met Alina she had recently decided that it was time to make the switch to her own practice, and with that she realized she needed to begin branding herself and her online presence.
When we initially met with Alina, we established that she was really needing a “from the ground up” branding and marketing team to help her establish herself among other therapy options in the Tulsa area. We began her branding with ideas surrounding the symbolism that follows therapy, counseling, and the many methods that follow the field. After development and thorough revisioning, we established that the best look to represent her would be a “hand-made” look. This ended up representing her personality much better, and helped in communicating with potential customers that might be confused about her services because of a very specific symbolism with the branding.