Selected work · Since 2015

Work I'm proud of.

Six projects, my role in each, and what stood out. The full case studies live with my team at Animus Digital.

Ten Seven Security

Ten Seven Security, a Tulsa security company, needed a brand and website that matched the reputation they had already earned.

My roleI led strategy and creative direction across the brand system, the fleet wraps, and the site build with the Animus team.

What stood outSecurity buyers are trust buyers. Every decision came back to one question: does this make you feel safer about who shows up? That filter did more work than any style choice.

See the full case study at animusdigital.co →

AYS Rentals

AYS Rentals, a regional equipment rental company, came to us blending in with every other rental yard in the market.

My roleI led the repositioning: the message came first, then the rebrand, then a conversion-first website built around it.

What stood outThe site did not need to be clever. It needed to make AYS the obvious local choice in about five seconds. Plain beat fancy, and the phone proved it.

Full project at animusdigital.co/work →

Frontline Safety

Frontline Safety, an emergency-vehicle upfitter, needed a rebrand and a new website to match a decade of growth.

My roleI directed the rebrand and design system, with the Animus team handling identity development and the build-out.

What stood outThe tension was boldness versus professionalism. Their buyers are B2B, but the work is lights and sirens. Getting that balance right shaped every design decision.

Oklahomans for Immigrants

Oklahomans for Immigrants is an advocacy movement that needed a brand, a website, and creative built to be seen and shared.

My roleI led creative strategy across the brand and site, then the campaign work that carried it to millions of engagements.

What stood outAdvocacy punishes vague messaging faster than any industry I have worked in. If people cannot repeat your message in one sentence, they cannot share it.

Deep-dive on the case study at animusdigital.co →

Barchee Holdings

Barchee Holdings, an Oklahoma private equity firm, wanted an identity as steady as the businesses it backs.

My roleI led the brand direction and oversaw the site design with the Animus team.

What stood outPrivate equity sites usually hide behind gray suits and stock photos. We went bold instead, because confidence is the product.

The full story at animusdigital.co →

NDC Lookup

NDC Lookup is a custom drug-data tool that replaced an expensive, outdated pricing system with free federal data.

My roleI scoped the product and led the build with the Animus dev team, from data model to interface.

What stood outSometimes the best design decision is deleting a subscription. The whole product is one search box that answers in seconds, and that is the point.

Case study at animusdigital.co →

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